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LUXURY REVIVAL
New Era of Luxury: The New Standard
by Katherine Arteche
17 Jan 2022
17 Jan 2022
Luxury isn’t what it used to be. Companies are now taking an active stance on environmental and social issues; technology has evolved to enhance customer engagement; and collaborations have proven to be the conduit to great creativity, rather than just stunts. Here’s to the new standard.
- THE SMALLER, THE BETTER
- ENVIRONMENTAL EXCELLENCE
- AN ORIGIN STORY
- TRICKS OF THE TRADE
- A BOOK A DAY
“'Staying small' goes hand in hand with traveling sustainably” — a phrase now adopted and practiced by Small Luxury Hotels of the World (SLH). The organization recently launched the Considerate Collection in October 2021 to demonstrate a continued commitment to sustainability across their portfolio. It now features 33 hotels across 25 countries, of which include seven more actively sustainable luxury hotels. These include the exclusive 12-room Artic Bath in Harads, Sweden and the cottage-styled Op Oost in Oosterend, Netherlands, which is the latest addition to the SLH group.
The Considerate Collection celebrates independent- and family-owned hotels, majority of which hosts no more than 50 rooms. Championing the use of local produce, and supporting the surrounding communities through trade and culture, SLH aims to set the standard for boutique hotels and **** their guests in making informed travel choices, anywhere in the world.
- THE SMALLER, THE BETTER
- ENVIRONMENTAL EXCELLENCE
- AN ORIGIN STORY
- TRICKS OF THE TRADE
- A BOOK A DAY
ENVIRONMENTAL EXCELLENCE
Roman Schiebel (center) together with his supervisor Prof. Dr.-Ing. Sabine Bschorer (right) and Dr. Rüdiger Recknagel, Managing Director of the Audi Environmental Foundation (left)
There’s a cooler way to **** climate change, and the Audi Environmental Foundation is putting its money down behind Roman Schiebel’s bachelor thesis. Schiebel, the winner of the Sustainability Prize for scientific excellence at the Technische Hochschule Ingolstadt (THI), developed a computational model that employs artificial intelligence to provide approaches for an optimal energy concept in new building projects. His research idea stands out through its level of scientific innovation, its contribution to sustainable heating in new building projects, as well as its high social relevance.
The Audi Environmental Foundation introduced the Sustainable Resource Management (SRM) Award at the Technische Universität München in 2011 to promote the ideas of gifted academics who make a significant contribution to sustainable resource management. “With the THI Sustainability Prize we now aim to also promote, right at the university in Ingolstadt, the work of young researchers who provide impetus for more environmental protection, and ecological sustainability through their innovative approaches and promising solutions,” says Rüdiger Recknagel, Director of the Audi Environmental Foundation.
- THE SMALLER, THE BETTER
- ENVIRONMENTAL EXCELLENCE
- AN ORIGIN STORY
- TRICKS OF THE TRADE
- A BOOK A DAY
AN ORIGIN STORY
The Ermenegildo Zegna brand creates a new branding visual in a bid to refresh its brand direction, reiterating its history in the Zegna name. Designed with a double-stripe signifier and a script containing just the name ‘Zegna’, the new logo revisits Oasi Zegna, a natural territory in the province of Biella, Piedmont, Italy. It was here that the luxury menswear label’s founder built a community around his wool mill and provided his village infrastructures and parks — an ethos of giving back that fueled his ethical entrepreneurship.
In recognition of this, the new identity was recently unveiled alongside a purposeful collection that launched last December; a collection that acclaims the outdoors and winter sports in a meaningful tribute to the brand’s roots in the Piedmont mountains. Moving forward, the vicuna-colored brand logo will be the sign of the brand retail network that’s set to be globally completed within 2022.
- THE SMALLER, THE BETTER
- ENVIRONMENTAL EXCELLENCE
- AN ORIGIN STORY
- TRICKS OF THE TRADE
- A BOOK A DAY
TRICKS OF THE TRADE
“What does it take to build a successful career in an industry that never ceases to reinvent itself?” asks Dr. Federica Carlotto MBA, Sotheby’s Institute of Art’s Program Director of MA Luxury Business. This challenge was posed following the move by Sotheby’s Institute of Art and the recent launch of their Master’s Program in Luxury Business. It was created in response to the new Luxury, Art, and Objects division at Sotheby’s auction house.
It is crucial that the next generation of luxury professionals understand the wider role that the luxury business plays for the environment and the society at large, she expresses, adding that the luxury market is headed to become one of the most relevant business activities at a global level.
The Master’s degree, which can be completed across two semesters, focuses on understanding luxury concepts and markets, as well as an in-depth look at luxury business management, from operations to ethics, etiquettes, and self-branding.
- THE SMALLER, THE BETTER
- ENVIRONMENTAL EXCELLENCE
- AN ORIGIN STORY
- TRICKS OF THE TRADE
- A BOOK A DAY
A BOOK A DAY
Do it for the kids, they say. Burberry is lending its ongoing support to helping disadvantaged children develop their literacy skills in a new avenue. This charitable endeavor, in partnership with English international footballer and youth advocate Marcus Rashford MBE, will see the fashion house provide funding to transform school libraries and donate books in the United Kingdom, providing children with safe and conducive reading spaces. This is in addition to Burberry’s ongoing support to organizations in the United States and Asia where new libraries provide books to underserved communities.
“Providing safe spaces for the next generation to stretch their imaginations and craft their own stories, drawing inspiration from a diverse range of literature, is critical to developing their confidence and ambitions for the future,” says Pam Batty, VP of Corporate Responsibility at Burberry. “We are proud to partner with these organizations and Marcus Rashford MBE, a passionate advocate for enabling vulnerable youth to discover the joy of reading, to help ensure young students around the world get better opportunities to create, develop, and grow.”
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