Brand Building in Digital Media: New Approach or Tried and Tested?

Produced by PORTFOLIO Magazine
Venue partner: Artemis
15 Aug 2017

How does a brand stand out with the competition in such a saturated market? Is it better to take a new and novel approach or stick to more tried and tested ways?

Listen or download the 2nd episode here: 



Included in the panel of PR professionals and experts are: 
Emily Poon, Deputy Managing Director of Ogilvy Public Relations, 
Lars Voedisch, Principal Consultant & Managing Director of PRecious Communications, 
Poh Leng Yu, Senior Vice-President & GM of Ruder Finn Singapore, 
Marina Mathews, Managing Director of Chrysler Communications, 
Marc Ha, Managing Director of Text100 Integrated Communications,
Marc Almagro, Managing Editor of PORTFOLIO Magazine (facilitator), and 
Nirvik Singh, Chairman & CEO of Grey Group 

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