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Tell us about yourself and what you’re passionate about, which led to what you’re doing now.
I’m a founder, entrepreneur, and someone who is deeply passionate about wellness, family, fitness, and making an impact through business.
I started working in the corporate world when I was 21 and in the next few years, I started to realize that I wasn’t really passionate about working for large corporations. I remember doing a lot of soul searching and wondering, “What am I truly passionate about? What’s going to sustain me?” I decided that I was far more passionate about the idea of building something myself that had less bureaucracy, less politics, less about being small cog in a big wheel. With a long term perspective, I decided that it was more important for me to find something I was passionate about, so I started looking for businesses to do and came across Gong Cha. I put my life savings into it, quit my corporate career, took a massive risk, moved back to South Korea, which is where I worked before, and launched Gong Cha Korea. Thankfully, the business ended up a great success. I eventually ended up buying out the company and expanded it globally.
After stepping into the Chairman role at Gong Cha Global, I had the opportunity to take a step back and reflect on what truly drives me. Through this reflection, I discovered that my passions lie in four key areas: Family, Fitness, Fun (specifically motorsport), and Foundership – the art of building businesses with a meaningful impact. These passions fuelled the creation of BeMe Wellness, a company dedicated to simplifying wellness and making it accessible to everyone. My goal with BeMe is to create products that help people live healthier, more balanced lives by addressing wellness from multiple angles.
Can you describe what passion in action looks like to you?
Passion in action is an unstoppable force. It’s waking up each day with a clear vision and purpose, knowing that what you’re doing is not just work but a reflection of what you truly believe in. You go to bed thinking about it and you wake up in the morning and it’s the first thing that immediately comes to mind. It’s the energy that drives innovation, pushes boundaries, and inspires those around you to be part of something bigger than themselves.
For me, passion in action is evident in every decision I make for BeMe Wellness – from product development to branding – ensuring that we always stay true to our mission of simplifying wellness for everyone. It’s about aligning every action with the core values that drive me and the business forward.
(Related: How Estetica Group's Karen Lam turned a personal adversity into an entrepreneurial triumph)
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