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The launch of the new collection aligns with growing interest in alternative investments (such as investing in art), as well as the increasing popularity of gold as a hedge against economic uncertainty.
INVESTING
Investing in Contemporary Luxury with Goldheart’s New 999 Gold Gu Fa Jin Collection
by Priyanka Elhence
10 Sep 2024
10 Sep 2024
Goldheart’s latest collection for modern consumers and savvy investors revives the art of Gu Fa Jin – the ancient imperial Chinese goldsmithing technique.
One of the highlights of the Goldheart 999 Gold Gu Fa Jin collection is that it brings together ancient craft and Chinese heritage and culture as symbols of contemporary luxury, all while being suitable for solid, long-term investment.
- A MODERN COLLECTION FOR CONTEMPORARY INVESTORS
- LONG-TERM INVESTMENT POTENTIAL
A Modern Collection for Contemporary Investors
Once exclusive to royalty, Goldheart has redefined Gu Fa Jin and modernized the 24K 999 gold into a collection of luxury pieces for contemporary investors and modern consumers, revolutionizing the concept of investment for a younger generation.
Patsy Loo, Goldheart's Business Director, shares, “Our campaign, Express Confidence, is centered around our 999 Gold Gu Fa Jin Collection as jewellery to impress. Usually seen as traditional Chinese heritage, we are proudly presenting Gu Fa Jin as an investment potential, showing investors how this ancient art form complements the modern era. We adopted a contemporary approach, drawing on the fashionable side of jewellery, all while showcasing the collection as elaborate yet refined, and one that should be worn for that sense of majestic opulence.”
Gu Fa Jin, translating into ancient gold craftsmanship, refers to goldsmithing techniques that originated in China over a thousand years ago. Says Loo, “These techniques, from hammering, filigree, engraving, and inlay, continue to be practised and perfected today, albeit by only a few craftsmen that have mastered the legendary techniques. We decided on the name Gu Fa Jin to communicate in simple yet succinct terms how these ornate pieces are created.”
By stylishly redesigning traditional Chinese symbols, such as lotuses, bamboo, and gourds into sleek designs that adopt a contemporary graphic aesthetic, Goldheart meets the strong demand from younger consumers for valuable, traditional-meets-modern pieces of statement jewellery showcasing traditional motifs. “We’re seeing a revival of interest in traditional jewellery with celebrities like Jackson Wang, Yang Mi, and Deng Wei embracing it as a badge of ‘returning to their roots’, and for young consumers who appreciate this unique way of expressing their heritage,” says Loo.
- A MODERN COLLECTION FOR CONTEMPORARY INVESTORS
- LONG-TERM INVESTMENT POTENTIAL
Long-Term Investment Potential
The collection showcases 999 gold as both jewellery and sculptures and figurines, which are equally attractive to savvy investors because of the appreciating value of gold, the unique artistry of these pieces, and the potential of gold as a hedge against economic uncertainty and inflation. As investors intend to pass down their monetary assets to future generations, they also want to pass down blessings – and that is exactly what the Gu Fa Jin figurines embody.
“The collection’s rare craftsmanship also adds to the value of the jewellery as there are only a few craftsmen who exist today that are able to execute these techniques with mastery,” says Loo. For instance, the mythical creature figurines of the Dragon, Long Gui (dragon turtle), and Qi Lin (dragon chimaera) are tangible, traditional Chinese symbols of wealth, prosperity, luck, and happiness, adding more sparkle to an investor’s portfolio of assets in legacy planning.
“Looking at the data, gold has appreciated more than 100% over the last 10 years, making it a sound hedge that can hold or increase its value through periods of inflation. Plus, it is a highly liquid asset which can be bought or sold at any time,” affirms Loo.
Apart from its financial value, the collection also doubles as works of art with their stunning details and intricate handwork. As a precious metal, the soft and very malleable 999 gold is ideal for the complex and elaborate creations that the master craftsmen can carve and etch into the gold. The specialized and traditional artistry and craftsmanship critical for transforming pure 999 Gold into exclusive, treasured jewellery pay homage to the times of the imperial court, where 999 gold reflected wealth and luxurious lifestyles.
Adds Loo, “Besides the signature matte finish on the gold, our 999 Gold Gu Fa Jin jewellery flank seamless construction with no visible solder joints, as if each jewellery is carved from a single gold ore. Some pieces even have delicate features that showcase the craftsmen’s mastery, such as weaving in spinnable elements and surprising opening mechanisms crafted in pure gold. Such details are what Gu Fa Jin connoisseurs and astute investors look for as compelling long-term investments above gold’s intrinsic value.”
For those who are just starting to invest in gold, they can consider investing in the Gu Fa Jin necklace, which features a graphic interpretation of the traditional dragon, maintaining the hallmark matte design. The powerful dragon is reimagined in a sleek, graphic form that appeals to modern sensibilities, ideal for being worn, instead of being stored in a safe or vault.
For more seasoned and serious investors, consider the Gu Fa Jin Dragon Figurine, the Gu Fa Jin Dragon of Ascension Figurine, the Gu Fa Jin Qi Ling Figurine, or the Gu Fa Jin Pi Xiu Figurine, each regarded as symbols of prosperity. For example, says Loo, “The pi xiu is a mythical creature known to represent a ‘fierce beast’ that protects its master’s gold and who has sacred powers to draw wealth from all directions – a must-have for savvy investors.”
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