Martell Launches First L'Atelier Martell in Singapore — And Everyone's Invited

by Portfolio Magazine
Photos courtesy of Martell
01 Apr 2022

The pop-up boutique at Scotts Square is dedicated to exploring, learning, and tasting of Martell's exclusive product offerings

From 3 April to 29 May 2022, get up close and personal with the world of Martell at the brand's first pop-up boutique in Southeast Asia. At L'Atelier Martell, which is located at the ground floor of Scotts Square, guests are offered an intimate view into Martell's spirit of creation, where they can both taste and blend through a series of exciting interactive experiences. 

L'Atelier Martell
An authentic oak barrel shipped from Cognac containing a VSOP blended exclusively for L'Atelier Martell

Admission to L'Atlier Martell is free and will be open from 11am to 10pm daily. Here, guests can explore the space and enjoy a variety of specialty cocktails (starting at $18) at the Bar of Swifts. After that, take a peek into the cognac ageing process at the Cask experience where you'll be able to fill your own montre sampling bottle directly from an authentic oak barrel shipped from Cognac. Within the barrel is a VSOP blended exclusively for L'Atelier Martell, which will fill a limited number of 300 bottles priced at $128.

Masterclass blending session

Further in the space, spend time with Martell brand ambassadors who will host a cognac tasting masterclass at $50/pax for three signature blends: Martell VSOP, Martell Noblige, and Martell Cordon Bleu. What's more, the pop-up also features a VSOP blending masterclass that will be conducted in a recreated space inspired by the Cellar Master's atelier. At $100/pax, create your own blend of cognac and take home a personalized montre.  

Blending room

XO blending masterclasses are also available exclusively to members of Pernod Ricard's Le Cercle programme and selected partners. In addition, L'Atelier Martell will offer custom bottle engravings for the Martell Cordon Bleu that will retail at $338/bottle, allowing guests the option of engraving exclusive motifs, names, or personal messages. 

Other limited edition bottles available at the pop-up include the Martell Cordon Bleu 2021 Limited Edition 1L bottle, Martell VSOP Special Edition by artist Jacky Tsai, and Martell Noblige Singapore City Limited Edition, which will feature iconic landmarks of Singapore's cityscape in its design. 

L'Atelier Martell runs from 3 April to 29 May 2022 at Scotts Square, #01-01, from 11am to 10pm. 
Admission is free, but patrons are encouraged to book a slot online for their visit here