In line with the global community’s heightened efforts to save the environment and move towards a more sustainable future, Mercedes-Benz steps up and sets a groundbreaking example with the opening of a new concept store in Great World.
The eye-catching store is not only representative of Mercedes-Benz’s dedication to style and quality, it also aims to encourage awareness and discussions about sustainability and the impact of our actions on the environment.
Launched in partnership with HYPEMAKER, the global creative studio of HYPEBEAST, and Mercedes-Benz's authorised dealer Cycle and Carriage, the future-proof retail concept will also be a retailer for the Mercedes-EQ electric vehicle models.
(Related: The Future is Electric)
Aptly nestled within Great World (which is also a certified sustainable building), the store was designed with sustainability as its foremost element, boasting details such as moss walls – with a silhouette of our island to remind us about the need to preserve it – and the use of non-harmful plants and consumables within the store. They’re even en route to attaining their own Green Mark certification by the Building and Construction Authority in Singapore.
Segmented into three distinct zones, visitors can interact with the new Mercedes-EQ models on display at The Showcase, enhanced by immersive displays on the brand’s vision for the future of transport and society. At the Artist @ Work zone, external partners can showcase their craft in collaboration with Mercedes-Benz, to share new perspectives and dialogues on the environment.
Visitors are then presented with thematic and sustainable lifestyle concepts to enjoy at The Takeover, where they can consider their own views on sustainability during their visit.
A pivotal step towards Mercedes-Benz’s endeavor to be carbon neutral by 2039, the exciting concept store welcomes everyone to drop by and experience it for yourselves.
This story first appeared in SG Magazine