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Mr. Rasmus Markholt, Product & Design Director at Louis Poulsen, talks about the premier brand's updated iconic designs and new product collaborations
When it comes to delivering the message for their clients, how far will PR companies go?
How involved in social issues do brands need to be? Is it better to keep a safe distance or get up close and personal?
How does a brand stand out with the competition in such a saturated market? Is it better to take a new and novel approach or stick to more tried and tested ways?
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