“When snowboarding, the scariest part is having to lean in as that is the only way down,” explains Daphne Goh, co-founder of ski and snowboarding company The Ride Side. “When riders get scared, they tend to lean backwards on the mountains, but that is when they actually fall.”
These days though, Goh and her other two co-founders, Alex Hsu and Terry Tan, are also embracing Sandberg’s more metaphorical aspects of leaning in, especially as they have embarked on their most ambitious venture yet.
Armed with a big dream to make snowsports, as well as surfing and skating more accessible in Singapore, the three millennials are launching Trifecta, a high-tech snow, surf, and skate attraction in Orchard Road.
Touted as the first of its kind in Asia, this complex, which is slated to launch later this year, will offer state-of-the-art training machines for these three popular board sports. These machines are designed to allow users to replicate actual movements on the slopes or on waves for a realistic practice.
The training areas will also be paired with virtual experiences including an indoor surfing simulator and a VR ski simulator to better mimic the sensations of being on an actual slope or real waves.
“The scale of what we are doing with Trifecta is vastly different from what we are familiar with, which is organising social and fuss-free ski and snowboarding trips. Now that travel has resumed, it does feel like falling back into our comfort zone would be easier but at the same time, leaning into this big venture is exciting,” admits Goh, 32, who oversees marketing and business development.
Unable to resist another snowboarding analogy, lead web developer and community builder Tan, 35, who is also one of The Ride Side’s lead travel hosts, says they are giving Trifecta the “full send”. He chips in, “It is a concept that when you do a trick, you have to go all out and be committed to it.”