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“Beyond Singapore, I also had the good fortune to grow up in multiple cities. Home for me was different places at different times of my life. I draw inspiration from cosmopolitan cities, such as New York, London, Hong Kong, Japan, and Taiwan. I continue to build brands with inspirations from all these places,” shares Mr. Murjani. “When I started the company in 2012, I thought about how Singapore is a metropolitan city and yet it doesn’t have the wealth of Singapore brands the country deserved. With that, I established Group MMM in the pursuit of creating unique Singapore brands and to shine the spotlight on the country’s wonderful talent.”
But in order to build a successful brand, you first have to find out how to make it work. According to Mr. Murjani, creating brands is an art and the secrets to its success mainly lie in uniqueness and timelessness.
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