WHAT'S IN MY PORTFOLIO

What's in My Portfolio: Cyndi Hui

Photos courtesy of Skyscanner
03 Mar 2025

Cyndi Hui is a Travel Trends and Destination Expert at Skyscanner

“As Skyscanner's Travel Trends and Destination Expert, I analyse travel trends based on Skyscanner’s data and share relevant travel insights and tips for the Singapore market. I also lead the APAC flights business for Skyscanner and responsible for developing a successful commercial strategy and growing our strategic partnerships with travel partners, such as airlines and online travel agencies.

One of the most exciting parts of my job is travelling to different countries in the region while meeting with business partners. These trips not only enrich my knowledge about the travel industry, but also deepen my understanding of different cultures. This helps me better understand and to empathise with the challenges travellers face and allows me to tailor my advice and insights to be more relevant and helpful.

One trip that has left a deep impression on me is my trip to East Africa, where I had the chance to visit some of the local villages and see the simple homes built from cow dung. The people are warm, happy, and welcoming. Seeing them celebrate their culture with their big families was a humbling experience. It was a reminder to appreciate simple joys, something that can often be overlooked in the hustle and bustle of a metropolis like Singapore.

As more travellers show interest in deep, immersive cultural experiences, some smart tools I recommend for travel planning is Skyscanner’s “Everywhere” search and Savvy Search. Travellers can search Everywhere as a destination, select “Art and Culture” as a filter, and we will rank destinations by price, so travellers can find their preferred type of destination with any budget. Our Savvy Search feature on the Skyscanner app, powered by AI, allows travellers to describe their ideal getaway and offers a curated list of three destinations with more details and images, directing them to Skyscanner’s flight search to compare the best prices.


(Related: What's in My Portfolio - Jerls Su, Founder, Average Service)

One of the most significant lessons I've learned in my career is the power of intentional pauses. In 2020, I made the deliberate decision to take a career break. I took time off to invest in myself and my community. This period of reflection and personal growth taught me that sometimes, stepping back to invest in yourself, reflect, and recharge can be the boldest way to move forward.

Returning to a faster-paced world post-pandemic brought its own set of challenges. Juggling the demands of work and life required a conscious re-evaluation of my priorities. This experience has been crucial to my growth as a professional. It pushed me to develop a greater sense of resilience and adaptability in the face of competing demands. These are qualities I believe are essential for any professional navigating the complexities of today's work environment.”