WHAT'S IN MY PORTFOLIO

What's In My Portfolio: Jasmin Tay

by Portfolio Magazine
31 Dec 2024

Jasmin Tay is the Founder of Perky Lash

“At Perky Lash, we are dedicated to helping women feel and look their best through exceptional eyelash and eyebrow services. Our portfolio includes four outlets in Singapore and one in Johor Bahru, Malaysia, where we provide high-quality, innovative lash treatments designed to enhance natural beauty.

What makes us unique is our no-package model, which fosters trust and ensures our customers have a hassle-free, one-time service experience. Recognizing international demand, we ventured overseas and also established a lash factory to maintain consistent quality and meet growing needs. My involvement spans across these initiatives, ensuring every decision aligns with our mission to empower individuals with confidence and beauty.

I am proud of the way Perky Lash helps women feel beautiful and confident while maintaining our commitment to transparency and quality. Eliminating the traditional package model allows our customers to enjoy their services without feeling pressured, which has built immense trust and loyalty in our community.


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"I am proud of the way Perky Lash helps women feel beautiful and confident while maintaining our commitment to transparency and quality."

Our app is another standout achievement. By simplifying the booking process, we’ve enhanced convenience for our customers, making beauty accessible even amidst their busy schedules. Additionally, our overseas expansion and lash factory demonstrate our commitment to delivering top-quality services and products. These steps have strengthened our ability to cater to both local and international markets while staying true to our brand values.

Going forward, we are opening opportunities for franchisees, which will allow more customers to experience the Perky Lash difference as we expand into new regions. This initiative also enables us to reach a broader audience while staying focused on our mission of enhancing beauty and confidence.

In addition, we’re expanding our lash factory to innovate and introduce new lash products that not only meet but exceed our customers’ expectations. This ensures we continue providing the highest standards in both service and product quality.

By staying true to our mission of empowering women look and feel their best, while embracing growth and innovation, we are confident Perky Lash will continue to make waves in the beauty industry.”