WHAT'S IN MY PORTFOLIO

What's In My Portfolio: Karen Lam

Photos courtesy of Estetica Group
31 Jul 2024

Karen Lam is the Director of Estetica Group

“As director of the Estetica Group, I have the privilege of leading a dynamic portfolio of beauty studios and pioneering skincare and haircare brands, including ést.lab and Heure. Fuelled by a passion for innovation, I actively seek out advanced facial technologies and have spearheaded the development of products that are driven by clinically proven ingredients to deliver results, without compromising skin health.

The joy of helping our customers achieve their skin goals and receiving their heartfelt positive feedback is my greatest source of motivation. The inspiration to continually excel comes from building lasting, trust-based relationships and delivering exceptional results. Amidst a saturated beauty landscape, my goal is to offer meaningful solutions, rather than adding to the clutter.

From a small dream to building up a portfolio of diverse and burgeoning brands that empowers individuals is truly humbling and absolutely gratifying. Over the span of 40 years, we’ve built a significant footprint in the beauty industry, establishing two successful skincare brands, one haircare brand, and five beauty studios.

Our deep commitment and investment in R&D has given us the breadth to innovate and curate this portfolio of brands that leverages frontline technology to address our clients’ concerns. We now have our own proprietary transdermal delivery system – SPHR™ that drives our luxury skincare brand, Heure, which is currently stocked online on Sephora Singapore, as well as our SkAI matrix for ést.lab skincare that informs the way we formulate the safest and most efficacious products for use in the market. We take immense pride in our formulas that are rigorously validated through clinical trials.

We are currently growing our international sales channels and pipelines amidst an increasingly volatile and challenging global business climate, and we hope that both brands that have their roots in technologies and formulations designed in Singapore can take flight and leave an international footprint.

Looking ahead, we are continually exploring new innovations and technologies. Our current investments span a wide spectrum of research, which we are invested in and developing with industry experts. Additionally, we are studying skin wellness holistically and investigating ways to extend our offerings beyond topically-applied products and treatments.”