Celebrating Everyday Elegance With Longines Conquest

WATCHES & STYLECelebrating Everyday Elegance With Longines Conquest
Special Feature by Longines                            
06 Nov 2024
                        
Seize the day in style with Longines’ Conquest collection, which is celebrating its 70th anniversary this year with renewed vigour and attitude.                        
                                            

Longines' Conquest collection has long been a symbol of elegance, innovation, and resilience in watchmaking. As it celebrates its 70th anniversary in 2024, the brand introduces new models that embrace these timeless qualities while adapting to modern-day demands. The new Conquest timepieces offer a seamless blend of sporty sophistication and everyday practicality, making it ideal for any occasion.

The collection's evolution is a testament to Longines' commitment to pushing boundaries. The latest models come in an array of sizes, materials, and colors, ensuring a perfect fit for different preferences. The watches are available in 30 mm, 34 mm, 38 mm, and 42 mm sizes, with options for both three-hand and chronograph versions. Crafted from stainless steel or bi-material cases, these watches feature a combination of polished and satin-finished surfaces for a refined aesthetic. The transparent screw-on case back adds a touch of elegance while providing a glimpse into the intricate mechanics of the self-winding movement within.

Longines has integrated cutting-edge technology into the new Conquest models, equipping them with a silicon balance-spring and components made of non-magnetic material. These enhancements make the watches ten times more resistant to magnetic fields than the ISO 764 standard, ensuring their precision and durability. The exclusive self-winding mechanical movements boast power reserves ranging from 45 to 72 hours, depending on the model, allowing the wearer to experience uninterrupted elegance throughout the day.

The Conquest collection's new dials stand out with their vibrant sunray finishes and meticulous detailing. Available in colors like green, blue, pink, and silver, the dials exude a sense of liveliness while maintaining an understated elegance. The hour markers and hands, treated with Super-LumiNova®, ensure optimal legibility in any lighting condition. For those seeking a touch of luxury, some models feature diamond-set bezels or mother-of-pearl dials, adding an extra layer of sophistication.

The 2024 Conquest also marks the launch of the campaign, "A Life in a Day," which showcases the collection's versatility and the spirit of everyday elegance. In Singapore, the campaign features Longines ambassador Rebecca Lim – a Singaporean actress who perfectly embodies the dynamism and poise of the Conquest line.

Other ambassadors for the campaign include award-winning actress Zhao Liying from Shanghai, who has starred in popular TV shows and movies, singer and actress Suzy from Seoul, who has won several awards in her artistic field and is also an active philanthropist, and model Barbara Palvin from Budapest who has graced the front pages of some of the most prestigious magazines all while dabbling in charity work that helps improve access to drinking water around the world.

Whether worn with sneakers or heels, the new Conquest models are more than just watches – they are expressions of a lifestyle where elegance is accessible every day. The collection invites wearers to embrace each moment, offering a versatile timepiece that adapts to the rhythm of modern life while celebrating seven decades of innovation and style.