Chopard defines "Ethical Gold" as gold acquired from responsible sources, verified as having met international best practice environmental and social standards.
Basel, March 2018 — Chopard announces that from July 2018, it will only use 100% Ethical Gold in both its watch and jewellery collections, paving the way for sustainable practices in the industry.
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Starting July 2018, Chopard gold will be responsibly sourced from one of two traceable routes:
1. Artisanal freshly mined gold from small-scale mines participating in the Swiss Better Gold Association (SBGA), Fairmined and Fairtrade schemes.
2.RJC Chain of Custody gold, through Chopard's partnership with RJC-certified refineries.