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Chopard’s iconic Ice Cube collection returns with a stunning new range, spotlighted by a campaign featuring supermodel and entrepreneur Bella Hadid. First introduced in 1999 by Chopard’s Co-President and Artistic Director Caroline Scheufele, the Ice Cube collection is a masterclass in minimalist design, echoing the principles of the Bauhaus movement which prioritizes simplicity and functionality. The collection's aesthetic is characterized by clean lines and geometric precision, utilizing essential elements like light, shape, and durable materials to create jewellery that is both striking and timeless.
The latest Ice Cube collection includes an array of rings, bangles, necklaces, and more, each piece meticulously crafted to embody perfection through advanced technology and superior craftsmanship. Beyond its visual appeal, the collection reflects Chopard’s unwavering commitment to sustainability, with every piece made from ethical gold, underscoring the brand’s dedication to responsible luxury.
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Bella Hadid’s appointment as Chopard’s new Global Ambassador marks a pivotal moment for both the Maison and the fashion icon. Celebrating Hadid's return to the fashion spotlight, this partnership aligns seamlessly with Chopard’s ethos as the Artisan of Emotions, known for its unparalleled artistry in watches and jewellery. Chopard’s offerings are revered not only for their exquisite craftsmanship but also for the brand’s steadfast adherence to the highest ethical and environmental standards.
With a rich heritage spanning over 160 years, Chopard continues to carve its unique niche in the luxury landscape, driven by its commitment to sustainability, generosity, and the celebration of Joie de Vivre. Hadid, captivated by Chopard since wearing its creations at the Cannes Film Festival in 2021, embodies this spirit of elegance and positive values, making her the perfect face for Chopard’s new era.
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