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Its ‘White Glove Service’ offers same-day (and next-day) delivery at no extra cost for all orders placed through the website. Alternatively, the 'Click and Collect' option is available for personal pick-ups at the Louis Vuitton Ngee Ann City boutique.
E-commerce has become commonplace, as consumership has conformed to our social behaviors online – dumbing it down to a snap, scroll, tap, or swipe. In an age where “instant” is the magic word, anything that takes a second longer to complete is almost considered obsolete. Over the past year, retail businesses have been analyzed for their brick-and-mortar spaces, which reported slower human traffic and an increase in the folding of physical spaces.
However, if a graph were to show a trend, it would depict to have been a turbulent one. Online and offline businesses have proven to be complementary in certain places as opposed otherwise, with digitally-established brands materializing themselves into physical spaces (think beauty cult brand Glossier, and e-commerce giant Amazon with the launch of Amazon Go). Where e-commerce provides convenience and speed, brick-and-mortar retail envelops the consumer in a more tangible shopping experience.
Just last month, Louis Vuitton opened its second boutique in Houston’s Market Street in the USA, spanning more than 300 square meters with arched, double-height entries and artistically decorated with vintage furnishings and international art.
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