At its core, the collaboration is grounded in shared values. Both brands are defined by precision, craftsmanship, and a commitment to design that endures beyond trends. While Porsche has long translated performance into form through its automobiles, Smeg has built its reputation on elevating household appliances into objects of design. This partnership brings those philosophies into alignment, offering a collection that is as functional as it is visually distinct.
The centrepiece of the collection is the 917 Salzburg series, a direct reference to Porsche’s historic victory at the 24 Hours of Le Mans in 1970. Limited to 1,970 individually numbered pieces, the range includes a refrigerator and a bean-to-cup coffee machine finished in the unmistakable Salzburg Red. Details such as the number 23 livery, bold striping, and matte black accents echo the original race car, transforming each appliance into a statement piece rooted in motorsport history.
(Related: Immerse yourself in the Smeg experience)
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