Homegrown brand, Cloversoft, has been making waves in the realm of sustainable household supplies, and the duo behind its success are Angela Sim and Lynn Yeo. Once colleagues, serving high-net worth clients as investment bankers in the same team, Sim and Yeo partnered again for a worthy cause.
Today, they also market a range of eco-friendly household supplies including an all-purpose, food-safe dishwashing liquid, as well as a laundry pod that is plant-based, vegan, and developed without animal testing.
With Sim heading Cloversoft as the CEO and Yeo as CMO, the company has proven that they are serious about the environment and the footprint it leaves on the planet. This dedication to sustainability spills over into their day-to day lives as well. It is, therefore, unsurprising to hear that Sim and Yeo have opted for another homegrown company, mtm labo, to fulfill their skincare requirements.
With the ‘mtm’ in its name standing for ‘made-to-measure’, mtm labo specializes in formulating custom-blended skincare products that are tailored to each of their customer’s needs. Instead of subjecting the skin to every trendy, new-fangled product that’s on the market, mtm labo focuses on listening to what the skin needs to thrive. All their skincare is blended with botanicals that are gentle on the skin but undeniably effective – a key point that helped Sim and Yeo make their decision.
“I prioritize high-quality ingredients and the overall formulation of the products I use,” Yeo explained. “I avoid anything with harsh chemicals or synthetic additives; it’s important to me that the skincare and personal care products I choose are made from natural ingredients.”
Sim, too, attributed how easily her skin absorbed mtm labo’s customblended skincare thanks to its natural formulation. “Unlike some products I’ve used in the past, which caused discomfort, mtm labo products absorb quickly without leaving a sticky residue.”
The two women started their mtm labo journey by first meeting with a skincare therapist for an individual skin analysis. This was when they realized that despite them leading similarly busy lives as co-founders of Cloversoft, they each have very different skin types with specific requirements. The next step for Sim and Yeo is for mtm labo to concoct a customized skincare line and regime that will effectively address their skincare issues.
This hyper-individualization is by no means an easy feat. All mtm labo consultants are required to have unsurpassed knowledge of the different skin types, as well as botanical extract blends that will best suit each product in a regime. It was this exacting process that impressed Yeo. “The consultant at mtm labo thoroughly assessed my skin and recommended products that really addressed my unique issues,” she mused. “This individualized approach has made a noticeable difference in my skin’s texture and appearance.”
Prone to freckles and pigmentation, Yeo has been advised to apply sunscreen even if she is not going to be working outdoors. This is where mtm labo’s solar shield plus SPF50+ PA+++ comes into play. Made with bearberry extract and Vitamin E, the triply efficacious product provides sun protection, whitening, and antioxidant properties all at once.
“As I age, I’ve noticed that my skin’s needs have changed significantly,” Yeo expounded. “I used to think that a basic moisturizer would suffice, but I learned that my skin requires targeted treatments for pigmentation and freckles.”
Sim, on the other hand, is plagued with dry skin, a result of her tireless lifestyle. To counter this, mtm labo’s custom-blended overnight re-boost mask is a quick and easy way Sim can incorporate moisture into her busy routine. Rather than following a multi-step regime, Sim simply needs to pop the mask on and head to bed; a truly fuss-free step that will keep her chronically dry skin at bay. Finally, sealing all that moisture in is the custom-blended relieving oil, which melts beautifully into dry skin types.
“I didn’t realize that each person’s skin requires a personalized skincare routine or treatment,” Sim revealed. “After experiencing the treatment and having the therapists explain everything, I understood that everyone needs a tailored skincare routine. Now, whenever I visit mtm labo for skincare treatments, I’m eager to track my skin’s progress and see how it improves over time.”
For more information, visit https://mtmlabo.sg/
-ADiN.jpg&w=347&h=240&crop-to-fit)
Back
