Small Steps Towards Greater Good

by Alfonso Pereira
20 Jul 2022

Together, our lifestyle choices have the ability to change the world — from what we eat, how we shop, to what car we drive. Choose wisely.

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When it comes to green initiatives and striving for a more sustainable lifestyle, there are no efforts too big or too small – every change goes a long way. In fact, this is an area the Singapore government is focusing on, with the recent unveiling of the Singapore Green Plan 2030, which aims to chart the city state’s green targets for the next decade. With it, policy solutions will be put in place to help Singapore achieve its long-term net-zero emission goals.

In addition to this nationwide effort, corporations are also ramping up their green efforts to ensure that they walk the talk. One example is telco giant, Singtel. Over the years, the company has upgraded its mobile networks and converted them into energy efficient base stations. As a result, almost 100% of its Singapore base stations are now “green”.

When it comes to managing e-waste (mobile phones, modems, routers, etc.), StarHub, which has participated in the e-waste management initiative implemented by the National Environment Agency, has set up e-waste recycling bins at select StarHub shops for customers to drop their devices.

While these sustainability initiatives bode well on a larger scale, what can we as individuals do to contribute in preserving the planet for future generations?

For starters, being mindful of how and what we eat, is not only good for our health, but also great for the planet. According to Benedict Lim, founder and CEO of OATSIDE, “Sustainability is about slowing down the destructive impact we have on the Earth. I recall reading a statistic from The Guardian stating that although meat and dairy provide just 18% of human caloric consumption, it uses 83% farmland and produces 60% of agriculture’s greenhouse gas emissions. Compared to cow’s milk, the production of oat milk is inherently less resource-intensive – using 90% less land and water, while producing 70% less emissions.”

Meanwhile, Manuel Bossi, Group CEO of Growthwell Foods, which is one of Asia’s leading plant-based nutrition companies, reveals, “Plant-based meat emits 34-93% less greenhouse gas than conventional meat and uses 76-89% less water than conventional meat. By reducing our consumption of animal protein, we are supporting our collective effort to bring down greenhouse gas emissions generated from animal husbandry.”  

Aside from food, the way we shop for clothes has an impact as well. We all know that choosing fast fashion options has environmental consequences, so the rise of platforms that sell or rent quality, pre-loved apparel and accessories has never been more relevant. In Singapore, one example is e-commerce platform, Style Theory. Founded by Raena Lim and Chris Halim, the “circular fashion” platform lets women access an “Infinite Wardrobe” in the cloud, aiming to solve the problem of constantly purchasing new clothes. “Our rental platform is a great way to experiment with style and shake things up while being sustainable and conscious in choosing items in your daily outfits, giving you access to over 40,000 different items,” shares Lim.

The all-electric Lexus UX 300e

Another hot topic in the sustainability conversation is the rise of electric vehicles (EVs). While most car owners are still taking a wait-and-see approach when it comes to purchasing EVs, this isn’t stopping major car brands from launching such vehicles. After all, it’s the best choice for those who are taking the sustainability journey seriously – it’s environmentally friendly and supported by the government.

For those who are looking at fully switching over to EVs, one brand is ahead of the pack – Lexus. The luxury car brand has pioneered vehicle electrification technology for close to two decades now and launched the all-electric Lexus UX 300e in Singapore last year.

Following the UX’s refined driving signature, the UX 300e leverages on the new electric drive train to enhance and deliver a sense of unity with nature, as well as an incomparable experience that is unique to the EV. What’s more, the EV is designed with a practical driving range of 300 km (WLTP), which equates to five days of driving for a typical Singaporean driver for each full charge.

(Related: The hybrid solution by Lexus)

Further enhancing the driving experience is the UX 300e’s distinctive design and high functionality features from the original Lexus UX compact SUV. It also leverages its hybrid heritage to deliver legendary Lexus reliability for greater peace of mind while on the road.

According to Samuel Yong, Strategic Marketing and Business Strategy Director of Inchcape Singapore, “The launch of the UX 300e marks a series of firsts for Lexus. With the newest addition to Lexus Electrified line-up, we will uphold our sustainable brand vision and pave the way for a more diverse group of eco-conscious buyers seeking ownership of their first electric luxury vehicle.”


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